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3.3. CUSTOMERS: CHAPTER 3

PROJECT THE MOST IMPORTANT STAKEHOLDER

PITCHING

O3-A1: Intergenerational approach and collaborative training guidelines
WHAT GUIDELINES YOU SHOULD FOLLOW IN
As a first step partners will develop the methodology for an intergenerational approach as chosen to
YOUR PITCH
deliver the training. The aim of this output is to create long term relationships between an
entrepreneur, responsible for running a retail business and a youth, who will help them introduce

sustainable changes to the business. In order to reach this objective, a framework for the
CONTENT OF CHAPTER 3 Create a connection between your product and your customer
collaboration will be developed. The relationship will be be voluntary and included as such in the
PROBLEM-SOLUTION
What is a pitch?
framework but encouraged in order to maximise participation in the training activity and further
Elevator Pitch
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Adapt your speech to the audience Don’t finish the conversation without taking ACTION
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
Customers: the most important stakeholder
Social media and useful tools for preparing your pitch Share POSITIVE EXPERIENCES from other users
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
Think about possible CUSTOMER OBJECTIONS and HOW TO RESPOND to
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
them.
young entrepreneurs), etc. From this work, a methodological report will be issued.

BE THE DIFFERENCE

Show why to choose your product or service over your competitors