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3.3. CHAPTER 3

PROJECT WHAT IS A PITCH?

PITCHING

The pitch is a means to capture the attention of stakeholders:
O3-A1: Intergenerational approach and collaborative training guidelines
investors, clients, partners, Fashion Designers, Brands and Fashion
As a first step partners will develop the methodology for an intergenerational approach as chosen to
Houses, Retailers, Manufacturers and Suppliers...
deliver the training. The aim of this output is to create long term relationships between an
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
To make a good pitch we should show:
sustainable changes to the business. In order to reach this objective, a framework for the
CONTENT OF CHAPTER 3
collaboration will be developed. The relationship will be be voluntary and included as such in the

What is a pitch? WHAT WE DO
framework but encouraged in order to maximise participation in the training activity and further
Elevator Pitch
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Adapt your speech to the audience
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
Customers: the most important stakeholder
Social media and useful tools for preparing your pitch WHO WE ARE
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
And that we are capable of doing
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
what we are promising
young entrepreneurs), etc. From this work, a methodological report will be issued.

WHAT PROBLEMS WE SOLVE