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3.3.                                                                                                                                          CHAPTER 3


                PROJECT                                                                       SOCIAL MEDIA



               PITCHING                                             Use Instagram,


                                                                Facebook or TikTok
                                       O3-A1: Intergenerational approach and collaborative training guidelines
                                                                                                                                                       YOU CAN POST:
                                                                to reach customers
                As a first step partners will develop the methodology for an intergenerational approach as chosen to
                                                                      in your area
                                                                                                                                                        New products
                       deliver the training. The aim of this output is to create long term relationships between an
                  entrepreneur, responsible for running a retail business and a youth, who will help them introduce
                                                                                                                                                          Discounts and
                        sustainable changes to the business. In order to reach this objective, a framework for the
    CONTENT OF CHAPTER 3                                                                                                                                    promotions
                  collaboration will be developed. The relationship will be be voluntary and included as such in the
                                                                                                                                                        Short engaging
    What is a pitch?                                                                                                                                           videos
                   framework but encouraged in order to maximise participation in the training activity and further
    Elevator Pitch
                 apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
    Adapt your speech to the audience
                the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
    Customers: the most important stakeholder
    Social media and useful tools for preparing your pitch                                                In some
                       project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
                                                                                                                                                        You can register
                actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
                                                                                                    countries there
                                                                                                                                                           your business
                     also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
                                                                                                      is an app like
                                                                                                                                                             and make
                                                                                EXAMPLE:
                                                                                                    Nextdoor. It is a
                              young entrepreneurs), etc. From this work, a methodological report will be issued.
                                                                                                                                                         yourself known
                                                                              NEXTDOOR                private social                                    to the neighbors
                                                                                                    network for your                                            in your
                                                                                                     neighborhood                                         neighborhood



                                                                                                                   It’s currently available in The United States, the
                                                                                                                    United Kingdom, the Netherlands, Germany,
                                                                                                                  France, Italy, Spain, Australia, Sweden, Denmark
                                                                                                                                   and Canada
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