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CHAPTER 1

3.1 WHAT ARE YOUR CURRENT VALUES?

The first step to culture change is knowing where your current
Quantitatively measuring your current
O3-A1: Intergenerational approach and collaborative training guidelines
cultural values culture stands; that is, what you, your collaborators, your key
As a first step partners will develop the methodology for an intergenerational approach as chosen to
stakeholders and your clients believe your organization’s current
deliver the training. The aim of this output is to create long term relationships between an
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
values are. This will allow you to get a good idea of how much
sustainable changes to the business. In order to reach this objective, a framework for the
change is needed for your organization and your environment
collaboration will be developed. The relationship will be be voluntary and included as such in the
and will sustain your ability to track your culture change more
framework but encouraged in order to maximise participation in the training activity and further
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
precisely over time.
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the

project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
Ask collaborators, stakeholders and external customers what
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
your organization should be “known for”. This identity becomes
young entrepreneurs), etc. From this work, a methodological report will be issued.
synonymous with the desired brand that encourages customers

to buy and investors to invest. Work to create a high unity (over

80 percent) on the answer to this question.