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CHAPTER 2





                          3.2                                                                      What is benchmarking and
                                                                                                why it matters for innovation.




                                       O3-A1: Intergenerational approach and collaborative training guidelines
             Benchmarking for Innovation
                                                                                             Benchmarking is the systematic process of comparing an
                As a first step partners will develop the methodology for an intergenerational approach as chosen to
                       deliver the training. The aim of this output is to create long term relationships between an
                                                                                             organization's performance, practices, or processes with those
                  entrepreneur, responsible for running a retail business and a youth, who will help them introduce
                                                                                             of other top-performing companies in the same industry or
                        sustainable changes to the business. In order to reach this objective, a framework for the

                                                                                             sectors related. It allows businesses to assess their strengths and
                  collaboration will be developed. The relationship will be be voluntary and included as such in the
                   framework but encouraged in order to maximise participation in the training activity and further
                                                                                             weaknesses and identify areas for improvement by learning
                 apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
                                                                                             from industry leaders and best practices.
                the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the

                       project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
                                                                                                  Benchmarking provides valuable insights into industry trends,
                                                                                             •
                actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
                                                                                                  innovations, and successful strategies adopted by top
                     also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
                                                                                                  performers.
                              young entrepreneurs), etc. From this work, a methodological report will be issued.


                                                                                             •    By analyzing these best practices, businesses can adapt and

                                                                                                  implement new approaches to enhance their own


                                                                                                  performance and stay competitive.
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