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CHAPTER 3

3.3. Using Scenario Analysis for

Building Scenarios for Innovative Strategic Decision-Making
Business Model Introduction
O3-A1: Intergenerational approach and collaborative training guidelines

As a first step partners will develop the methodology for an intergenerational approach as chosen to
Scenario Analysis for Positive and Crisis Planning in the Fashion Industry:
deliver the training. The aim of this output is to create long term relationships between an
Scenario Analysis is a powerful tool for the fashion industry to prepare for
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
potential challenges and crises effectively. It empowers businesses to
sustainable changes to the business. In order to reach this objective, a framework for the
collaboration will be developed. The relationship will be be voluntary and included as such in the
explore positive scenarios, fostering creativity and innovation while
framework but encouraged in order to maximise participation in the training activity and further
strategically managing risks.
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in

the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the

project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
Applying Scenario Analysis in Fashion Business:
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
Fashion companies can utilize Scenario Analysis to make crucial decisions,
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
such as launching new product lines or expanding into international
young entrepreneurs), etc. From this work, a methodological report will be issued.
markets. It facilitates a comprehensive examination of potential

outcomes, ensuring well-informed and forward-thinking strategies.