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CHAPTER 2

Benefits of Effective Benchmarking
3.2 in Driving Innovation.

O3-A1: Intergenerational approach and collaborative training guidelines
Benchmarking for Innovation
As a first step partners will develop the methodology for an intergenerational approach as chosen to
Gain Insights into Industry Best Practices: Benchmarking allows fashion
•
deliver the training. The aim of this output is to create long term relationships between an
businesses to learn from successful industry leaders and adopt cutting-
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
edge innovations.
sustainable changes to the business. In order to reach this objective, a framework for the

Inform Strategic Decision-making: By benchmarking against top
collaboration will be developed. The relationship will be be voluntary and included as such in the
•
framework but encouraged in order to maximise participation in the training activity and further
performers, businesses can make informed and strategic decisions for
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
their innovation initiatives.
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
Boost Competitiveness and Adaptability: Leveraging benchmarking
•
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
data helps fashion companies stay competitive and agile in the
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
rapidly evolving fashion industry.
young entrepreneurs), etc. From this work, a methodological report will be issued.
• Stay Ahead of Market Trends and Consumer Demands: Benchmarking

empowers businesses to anticipate market trends and meet customer

expectations, driving innovation and growth.