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3.1 CHAPTER 1
THE STAKEHOLDERS WHY AND WHEN DO WE ENGAGE?
YOU WANT TO SITUATION EXAMPLE STAKEHOLDERS’ SHOULD BE INVOLVED?
WHICH STAKEHOLDERS
REASON FOR
APPROACH, WHEN ENGAGEMENT
O3-A1: Intergenerational approach and collaborative training guidelines
A new brand using
External: NGOs and
Defensive dialogue,
Launching a
AND HOW
As a first step partners will develop the methodology for an intergenerational approach as chosen to
Sustainable Fashion
activists, Association of
saving reputation
only eco-friendly
Brand
materials
retailers representatives
deliver the training. The aim of this output is to create long term relationships between an
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
CONTENT OF CHAPTER 1
External: customers
You want to know if
Knowing customers
ANTICIPATE MARKET
sustainable changes to the business. In order to reach this objective, a framework for the
NEEDS
expectations, helping
the launch of a new
collaboration will be developed. The relationship will be be voluntary and included as such in the
Who are the main stakeholders in the product has chances you to fix the price, etc.
fashion sector? to be succesful
framework but encouraged in order to maximise participation in the training activity and further
Why and when do we need to engage INCLUSIVE ACTIONS You intend to Better your inclusion External: local
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
WITHIN CLOSE
with stakeholders? ENVIRONMENT participate in a local and positive impact on associations and NGOs
event that will increase
local environment
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
The process flow of stakeholder your visibility
engagement project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
You want to limit your
HR RELATIONSHIPS
Internal: staff
Dialogue on working
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
conditions, CSR
staff turnover
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
Publicise your skills gap
You intend to adopt
External: education
DIFFICULTY FINDING
QUALIFIED STAFF innovative practices so you can fill them providers, local
young entrepreneurs), etc. From this work, a methodological report will be issued. authorities in charge of
VET
PANDEMIC You have to Survival during the External: authorities,
temporarily close your period clients, looking for
store financial support.
Internal, to develop
new online services