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3.1                                                                                                                                          CHAPTER 1



    THE STAKEHOLDERS                                                                          WHY AND WHEN DO WE ENGAGE?


           YOU WANT TO                                                                      SITUATION                 EXAMPLE                STAKEHOLDERS’           SHOULD BE INVOLVED?
                                                                                                                                                                     WHICH STAKEHOLDERS
                                                                                                                                               REASON FOR
    APPROACH, WHEN                                                                                                                            ENGAGEMENT
                                       O3-A1: Intergenerational approach and collaborative training guidelines
                                                                                                               A new brand using
                                                                                                                                                                     External: NGOs and
                                                                                                                                         Defensive dialogue,
                                                                                           Launching a
                AND HOW
                As a first step partners will develop the methodology for an intergenerational approach as chosen to
                                                                                        Sustainable Fashion
                                                                                                                                                                     activists, Association of
                                                                                                                                         saving reputation
                                                                                                               only eco-friendly
                                                                                              Brand
                                                                                                               materials
                                                                                                                                                                     retailers representatives
                       deliver the training. The aim of this output is to create long term relationships between an
                  entrepreneur, responsible for running a retail business and a youth, who will help them introduce
    CONTENT OF CHAPTER 1
                                                                                                                                                                     External: customers
                                                                                                               You want to know if
                                                                                                                                         Knowing customers
                                                                                       ANTICIPATE MARKET
                        sustainable changes to the business. In order to reach this objective, a framework for the
                                                                                              NEEDS
                                                                                                                                         expectations, helping
                                                                                                               the launch of a new
                  collaboration will be developed. The relationship will be be voluntary and included as such in the
    Who are the main stakeholders in the                                                                       product has chances       you to fix the price, etc.
    fashion sector?                                                                                            to be succesful
                   framework but encouraged in order to maximise participation in the training activity and further
    Why and when do we need to engage                                                  INCLUSIVE ACTIONS       You intend to             Better your inclusion       External: local
                 apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
                                                                                          WITHIN CLOSE
    with stakeholders?                                                                    ENVIRONMENT          participate in a local    and positive impact on      associations and NGOs
                                                                                                               event that will increase
                                                                                                                                         local environment
                the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
    The process flow of stakeholder                                                                            your visibility
    engagement         project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
                                                                                                               You want to limit your
                                                                                        HR RELATIONSHIPS
                                                                                                                                                                     Internal: staff
                                                                                                                                         Dialogue on working
                actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
                                                                                                                                         conditions, CSR
                                                                                                               staff turnover
                     also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
                                                                                                                                         Publicise your skills gap
                                                                                                               You intend to adopt
                                                                                                                                                                     External: education
                                                                                       DIFFICULTY FINDING
                                                                                         QUALIFIED STAFF       innovative practices      so you can fill them        providers, local
                              young entrepreneurs), etc. From this work, a methodological report will be issued. authorities in charge of
                                                                                                                                                                     VET
                                                                                           PANDEMIC            You have to               Survival during the         External: authorities,
                                                                                                               temporarily close your    period                      clients, looking for
                                                                                                               store                                                 financial support.
                                                                                                                                                                     Internal, to develop
                                                                                                                                                                     new online services
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